Media Training

Despite the rise of social media, TV and radio is still the greatest untapped asset at your disposal. An appearance on BBC TV’s 10 O’clock News will deliver an audience of around 4.5 million – even the biggest celebs don’t have that kind of following. Worldwide and on catch-up there could be ten times as many viewers. An interview on a BBC TV regional news programme can attract an audience of up to half a million.

All interviews should be seen as an opportunity. But appearing on news or current affairs programmes can be a daunting prospect. It can also be a dangerous game and, like any game, it isn’t enough just to know the rules. You need training and practice too.

Get your message right and the world is your oyster; get it wrong and you risk a massive reaction on social media which could do unexpected damage. But effective communication can be learned – just like any management skill.

amtv will offer you challenging but supportive training so you can handle TV, radio and newspaper interviews with confidence. We use real or realistic scenarios to suit your industry sector. Workshops are best run at your school or business premises or at an hotel.

Training is usually carried out by Alistair Macdonald, a former award-winning BBCTV broadcaster. We won’t teach you to dodge questions but to deliver your message and to tell the truth effectively. Our workshops include:

  • General media orientation
  • What is a story?
  • Training for TV, radio & newspaper interviews with realistic scenarios
  • How to handle news conferences

amtv welcomes overseas inquiries.