crisis management, news conferences, management training, media communications

You probably have a crisis plan – but does it include the media? If it doesn’t, a minor crisis could become a major disaster for your company.

The bad news is that we all like bad news. It’s human nature. If we really had no interest in fire, flood, pestilence, crashes, redundancies, tumbling share prices, duplicity, deception ...... and sex, then newspapers wouldn’t sell. A good news newspaper a few years ago failed within months.

There have been two big changes in the media in the last quarter of a century.

But with 24-hour news coverage, tighter timescales and shrinking budgets, all journalists are under greater pressure. If you don’t provide the facts, they’ll look for ‘the truth’ elsewhere. Your crisis can be worldwide news in seconds.

amtv will train your management team with realistic scenarios or test your disaster plan against media requirements. Our courses include:

Training can cost as little as £1000. We offer strict confidentiality.

amtv welcomes overseas inquiries.